BH CORRESPONDENT, Kolkata: The industry is taking this advisory pretty seriously as the global spread of novel coronavirus has been officially declared as a pandemic by World Health Organisation.
Taking a cue from government advisories asking people to avoid large gatherings or events, Volkswagen India announced on Thursday that it would take the digital route to launch its new T-Roc SUV for the domestic market
Originally, the launch event of the T-Roc was scheduled for March 18. Volkswagen says the date has not changed and it will host an ‘online-only’ launch event.
A VW release sent out said: “In view of the Covid-19 outbreak and the advisories by the Ministry of Health and Family Welfare, and the World Health Organisation to avoid large gatherings, Volkswagen Passenger Cars India has decided to launch the Volkswagen T-Roc, our second SUV for 2020 through our digital platforms on Wednesday, 18th March 2020.”
It further added: “As pioneers of safety, we have consulted all the stakeholder groups and have taken this decision as a precautionary measure to ensure safety of our employees, partners, vendors, media colleagues and patrons.”
The T-Roc was first unveiled in India in February at Auto Expo 2020. Its design inspiration is based on a coupe profile so instead of appearing upright and boxy, it has progressive design language with balance proportions and distinguishing features like a sloping roofline.
In the line-up, the T-Roc is positioned in the segment beneath the Tiguan and is built on the modular transverse matrix (MQB) which has allowed engineers and designers to be flexible, yet assertive.
Similar to the Tiguan, the T-Roc gets integrated LED headlamps and LED daytime running lights. The dual tone colour scheme smartens the car’s youthful appearance.
The T-Roc will be powered by a BS VI-compliant, forced-fed 148hp/250Nm 1.5-litre TSI four-cylinder petrol ACT EVO family engine paired to a 7-speed automatic DSG transmission. The lightweight aluminium intensive engine comes with advanced valve timing system, thermal management, and ACT (cylinder deactivation) as well as friction reduction to help increase efficiency parameters. The same engine is used in several other models including the Golf.
Given the level of competition in the segment with newcomers like Kia Seltos, MG Hector and soon-to-arrive Hyundai Creta, it is expected that the German brand will equip the T-Roc with extensive personalisation options, advanced vehicle assistance systems, innovative digital features and connectivity besides the usual suit of active and passive safety features.