BH CORRESPONDENT, Chennai: That Royal Enfield is reworking its product strategy for the future is quite evident with what’s happening at HQ. Over the past few weeks the India-owned British brand has been filing names for trademark protection.
The latest names to join the trademark list is Flying Flea and Roadster. The names were filed with European Union Intellectual Property Office for application on motorcycles, parts and fittings as well as merchandising items.
The Flying Flea is famous for its role during WWII when this lightweight basic bike used to be used by paratroopers for transport.
As several small (under 350cc) displacement prototype mules have been spotted testing near the factory, analysts suggest that Royal Enfield could resurrect these historic names on the new machines.
In recent times, the RE 500 Pegasus was launched as a tribute model to the ubiquitous Flying Flea. As of now it will be wait-and-watch and see how Royal Enfield moves forward in this respect.
As the world’s oldest continuous motorcycle production brand, Royal Enfield has a lot of historic names to bank upon.