Reliance Jio aiming to market cars connectivity
As app connectivity technology develops at a fast pace, carmakers are beginning to partner with telecom giants
AGENCIES, New Delhi: It’s a high-tech idea that’s currently in a nascent stage but has the potential to explode in terms of connectivity – in vehicles to be very specific.
A taste of the future in this direction was presented by Indian telecom giant Reliance Jio Infocomm at the ongoing Auto Expo in Greater Noida.
It’s no secret that Jio has been discussing the importance of connected vehicles, particularly in the context of Internet of things (IoT) solutions for the last three years. Jio has been developing its connected car technologies for over a year at its campus in Navi Mumbai.
What will help in the connected vehicle solutions chapter is Jio’s fast growth and expertise in 4G services besides its access to 5G applications.
Market watchers and experts agree that 5G technology applications will help fast-track introduction of connected car solutions which companies like Reliance Jio aim to take a lion’s share.
For most cash-rich telecom players, the connected devices market comes like a natural extension and players like Mukesh Ambani are considering IoT as a key growth engine in coming years.
The auto industry is also looking at these possible applications in their products to help boost sales. Connected cars with embedded eSIM technologies will make future cars function like smartphones. However, such an application with require operating systems, apps, infotainment and cybersecurity – which telecom giants will provide.
Vodafone, Idea, and Bharti Airtel have also been active in connected car technologies and are looking to diversify into this emerging market full-on.
At the Auto Expo presentation, Jio showcased a vehicle tracking system for transport service and logistics players, and explained the role it will play for connectivity, network and technology for connected cars.
As the connectivity technology moves on, automakers are also beginning to partner with telcos for solutions. For instances, Airtel which also owns a separate, independent IoT vertical has partnered MG Motors for its recently introduced Hector SUV wherein it helped activate features like vehicle telematics, navigation, and infotainment services.