BH CORRESPONDENT, Mumbai: Discovery India’s Into The Wild with Bear Grylls continues to create history on TV charts in India. The journey started with a special edition of Man Vs Wild with Bear Grylls & PM Modi which was billed as the TV event of the year. Into The Wild with Bear Grylls and Superstar Rajinikanth, followed next and premiered earlier this year, generating record TV ratings and viewership for the brand new franchise at the time of premiere, creating immense buzz in India and other markets. And now, the latest episode of Into The Wild, featuring Akshay Kumar has yet again created a new record for being the most watched show in the genre this year and at the same time emerging as the second most watched TV show in the history of the infotainment genre.
It has become the second highest rated show in the infotainment genre (Discovery Channel) with 24 lakh impressions. Also, 1.1 crore people watched the premiere on Discovery Network channels.
The enthusiasm reflected on Discovery Plus app as well with Into The Wild with Bear Grylls and Akshay Kumar emerging as the most watched show on the app till date. The show also generated 1.7 times more time spent per viewer as compared to other shows on the platform. Over the launch weekend, Discovery Plus was the #1 trending app on the Indian Google Play Store and the #2 Entertainment app on Apple App Store.