BH CORRESPONDENT, Seoul: Should a battery driven car feel like a conventional car? Perhaps, this is a question that most traditional automakers who are seriously considering EVs are asking their think-tanks.
For Hyundai Motors which has made significant progress in EVs, The Prophecy concept presented expresses Hyundai’s latest design vision and philosophy that extends the brand’s Sensuous Sportiness ethos. A defining example of this was highlighted in 2019 by the carmaker with the ‘45’ concept EV. It may be recalled that the concept had done away with complexity in favour of clean lines and minimalism.
For 2020, Prophecy’s designers have attempted to give what they consider as the Ultimate Automotive Form. This has been helped by new EV underpinnings which follows the extended wheelbase and shorter overhang theme.
For the exterior, a clean and simple character line from front to rear with minimalist restraint. The rear quarter panel ends up in a boat-tail line. Transparent acrylic has been used to offer clear view of the functional components inside. This intentional design feature is integrated in the spoiler, headlamp and in the camera monitoring system.
The pixel light technology that were first seen on the ‘45’ is integrated into the headlamp, tail lamp and spoiler. Pixelated lamps will be carried forward as a signature design element in future Hyundai models.
The interior of the concept takes advantage of a stretched platform and instead of a conventional car interior, the steering wheel is replaced by two joysticks that can pivot left and right, one in the centre console and another on the door trim. Drivers have access to a wide variety of functions, which can be selected via the joysticks’ integrated buttons.
In Relax mode, passengers have virtually zero visual obstacles. All that the passengers see is the horizontal pillar-to-pillar display and the wing-shaped dashboard. In this mode, the dashboard swivels, allowing for a spacious interior and seat position from which passengers are able to enjoy content shown on the display.
“We have brought to life yet another icon that establishes a new standard for the EV segmentas well aspushing Hyundai’s design vision to even broader horizons,” said SangYup Lee, Head of Hyundai Global Design Center. “A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy’. Our aim is to forge an emotional connection between humans and automobiles.”
Since, the Prophecy is more of a design study, no mechanical details have been revealed.