BH CORRESPONDENT, Kolkata: As the deadline for BS VI gets closer, innovative pricing strategies by carmakers are beginning to show up. While some have hiked prices across the board by passing on to the consumers the cost of conversions from BS IV to BS VI, carmakers like Ford have resisted such a move in general.
With the exception of the Figo, Ford has actually cut prices of all models in its BS VI line-up.
How was it then possible to cut prices in an era when almost all carmakers are looking at hikes? Simple: The Blue Oval US-brand has revised the trims and deleted some equipment.
As a result, the BS VI Aspire and Freestyle models see a price cut when compared to the BS IV models.
The BS VI Figo now comes with a starting price of Rs. 5.39 lakhs (ex-showroom), Freestyle BS VI range starts from Rs. 5.89 lakhs while the Aspire begins from Rs. 5.99 lakhs.
Ford has discontinued its Sync3 audio system and replaced it with touchscreen infotainment system with smartphone connectivity. Features like rear defogger and wiper, automatic climate control, reverse camera, the touchscreen infotainment system, fog lamps will not feature in some BS VI variants. Ford’s in-car connectivity suite called FordPass will be offered as standard across all variants. Existing Ford owners will also be able to use FordPass app to locate dealers, find directions, access service history among other services.
Under the bonnet, output from both the 1.5-litre diesel and 1.2-litre petrol BS VI engines remain more or less the same. The diesel engine produces the same 100 PS power and 215 Nm of torque while petrol motor offers 96 PS of power and 119 Nm of torque now.