AGENCIES, Beverly Hills, California: US Playboy Enterprises, the publishers of Playboy, one of the world’s most recognisable mens magazines, has announced it will be shutting down its print editions beginning with the Spring issue, that hits news stands this week, as its last for 2020.
The formal announcement was made by the CEO of Playboy Enterprises, Ben Kohn who said the decision to stop printing the quarterly magazine had been discussed internally for some time. He did admit that the timing was expedited by the coronavirus crisis.
“As the disruption of the coronavirus pandemic to content production and the supply chain became clearer and clearer, we were forced to accelerate a conversation we’ve been having internally: the question of how to transform our US print product to better suit what consumers want today … [and] engage in a cultural conversation each and every day, rather than just every three months,” he said.
“We will move to a digital-first publishing schedule for all of our content including the Playboy Interview, 20Q, the Playboy Advisor and of course our Playmate pictorials,” he continued.
“It’s no surprise that media consumption habits have been changing for some time … [and] our content in its printed form reaches the hands of only a fraction of our fans,” he acknowledged. Moving forward from 2021, there will still be print offerings “in a variety of new forms”, such as “special editions, partnerships with the most provocative creators, timely collections and much more.
“Print is how we began and print will always be a part of who we are.”
Playboy magazine was founded by Hugh Hefner in 1953, and has since become a global brand, encompassing TV shows, merchandise, resorts, clubs, a record label and events.