BH CORRESPONDENT, Mumbai: This Sunday, a bevy of celebrities from the Indian entertainment industry are coming together for ‘I For India’ — a home-to-home fundraiser concert. The 100% proceeds from the fundraiser concert will go to the India’s COVID-19 Response Fund managed by GiveIndia in order to support on-ground relief efforts.
The vision for the concert by leaders from the entertainment industry is three-pronged: to entertain those locked down in their homes. To pay tribute to those who are working on the frontlines. And to raise funds for those who have no work and no home and do not know where their next meal is coming from. The event is being organised by Karan Johar and Zoya Akhtar and the four-hour long concert will be live globally on Facebook on May 3 at 7. 30pm and will feature performances and personal messages from 85+ Indian and global stars including A R Rahman, Aamir Khan, Abhishek Bachchan, Aditya Roy Kapur, Aishwarya Rai Bachchan, Akshay Kumar, Alia Bhatt, Amaan Ali Bangash, Ayaan Ali Bangash, Ustad Amjad Ali Khan, Anil Kapoor, Anoushka Shankar, Anushka Sharma, Arijit Singh, Arjun Kapoor, Ayushmann Khurrana, Priyanka Chopra, Rani Mukerji, Shah Rukh Khan, Ranveer Singh, Saif Ali Khan, Katrina Kaif, Kareena Kapoor Khan, Vidya Balan, Virat Kohli, Vishal Bhardwaj and others.
Hollywood stars Will Smith, Kate Bosworth will also take part in the concert with Bryan Adams. Nick Jonas, Joe and Kevin of The Jonas Brothers and Sophie Turner will also be a part of the programme.
Taking to Instagram Karan Johar mentioned that two weeks ago they started working on this event and recently the film industry lost two leading lights — Irrfan Khan and Rishi Kapoor. “A stark reminder that life is fleeting. We must play our part. And keep the show going. So with a prayer in our hearts and a song on our lips, we bring you #IFORINDIA the concert for our times,” he posted.
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Two weeks ago, we started work on India’s biggest concert. To entertain people who are locked-down at home. To pay tribute to those who work on the frontlines while we work from home. And to raise funds for those who have no work and no home. And when we were just days away from the concert, we lost two of our leading lights: #IrrfanKhan and #RishiKapoor. A stark reminder that life is fleeting. We must play our part. And keep the show going. So with a prayer in our hearts and a song on our lips, we bring you #IFORINDIA the concert for our times. 3rd May, 7:30pm IST. Watch it LIVE worldwide on Facebook. 100% of proceeds go to the India COVID Response Fund set up by @give_india Tune in. Donate now. Do your bit. Link in bio. #SocialForGood
Atul Satija, CEO, GiveIndia, said, “The I For India fundraiser concert, backed by a fabulous line up of stars, really feels like a nation coming together – though we are isolated, we are united in our efforts to win this battle against COVID-19. We have already received tremendous support for our missions to provide humanitarian aid to those most affected by this crisis, particularly migrant workers and daily wagers. But with the concert going live on the world’s largest social media platform, it will help reach the millions of people who want to contribute to this war-like effort. We are extremely grateful to the organisers for putting their trust in us as the donations partner.”
“Unexpected, uncontrolled, unparalleled. The coronavirus has forged a brutal path across the world, and in the line of fire is well — you me and pretty much everyone across the world. Lockdowns, quarantines, social distancing – yeh hain humara naya normal,” said Priyanka.
For Anushka Sharma, who turns a year younger today, “While we may be social distancing, and that’s the requirement, I don’t think we’ve ever been more connected. People helping each other, spreading awareness just so that we can protect each other and that is the victory of human spirit.”
Rani Mukerji’s daughter Adira calls the coronavirus an invisible monster. “Instances of child abuse have increased during lockdown. I urge you all to stay more vigilant. If you see or hear anything suspicious or odd please report it to the authorities immediately. Adira calls this coronavirus an invisible monster lurking in the streets. She tells me mamma, this monster will surely go away one day,” says the Mardaani actress.
Gully Boy director Zoya Akhtar says, “May we remember the lessons learnt and never forget we aren’t above nature, we’re just a small part of it.”
GiveIndia (www.giveindia.org) is India’s largest giving platform with reach across 23 states. It is associated with over 100 NGOs, working on-ground to support the required interventions with prevention, healthcare infrastructure, livelihood support and essentials for people in need.