BH CORRESPONDENT, Kokata: As India continues to follow the COVID-19 lockdown, many celebrities have come forward to help the daily wage earners in whatever way they can. And joining the list is Arunabh Kumar, the founder of The Viral Fever (TVF) along with YouTubers like Bhuvan Bam and Prajakta Koli have started an initiative #CreatorsForWorkers to help the daily wage workers during this lockdown period and also after it’s over with. They will also be joined by Gurpreet Singh, Founder of One Digital and other top creators in this initiative.
Arunabh, Bhuvan and Prajakta, who is popularly known as MostlySane, have come up with an innovative technique to reach out to the nationwide workers and explain them good habits using, what they know best, viral content.
Talking about this initiative and why he felt it was necessary to be done for the daily wage earners, Arunabh said, “Everyone is doing their best to help those in need by providing monetary help or donating medical help and other necessities to the underprivileged. After working with local groups to help these workers, I realized, that the workers, who are lifelines of India, need to be made aware of the pandemic in a more effective fashion. While all of us are sharing message in English and Hindi, it’s not reaching to these workers in their own local or regional language, and a lot is lost in translation. We saw it necessary that the information needs to reach them in their local language and dialect. That’s the insight that I along with my creator friends believe in and want to reach out to them using WhatsAapp, so that they understand the problem as over 70 crore Indians connected to workers are critical in fighting this war against coronavirus and for that they need to have the information they can appreciate, which we have tried to spread among all.”
India’s YouTube sensation Bhuvan said, “It’s an idea which can actually help the people who have no presence on social media. Explaining them the seriousness of the situation in their own language will hopefully make things better for their family and friends.”
According to Prajakta, there are thousands of housemaids in Mumbai who can understand the habits to fight coronavirus in their local lingo much better and she believes change has to begin at grassroots.
The initiative will include content creators from across the country who will shoot a video in their native language explaining all the instructions that need to be followed by everyone in this time of need. Creators like Bhuvan (BB KiVInes), BeYouNick, Prajakta, Lalit Shokeen, Neetu Chandra, Sanjay Mishra, Nidhi Bisht, RJ Abhilash, Maanvi Gagroo and many more have shown support for this initiative. #CreatorsForWorkers will see all the loved celebrities coming together to help the daily wage workers through these videos.