BH CORRESPONDENT, Kolkata: The government is yet to give permission to the theater owners to operate them. Even after theatres open, whether the viewers will venture out to watch films enthusiastically is a question. In such a scenario, virtual cinema halls are likely to be the future of home entertainment in the new normal.
My CinemaHall, a pay-per-view app, has launched a Bengali short film festival titled My SHORTS. This festival is a golden opportunity for filmmakers to not only showcase their work but also earn money. All shortlisted films will be screened on My CinemaHall during Durga Puja this year and the revenue generated from each film will be shared with the director.
Kalyanmoy Chatterjee, managing director of My CinemaHall, said, “The festival opens up opportunities for budding filmmakers to exhibit their creations. We have plans to roll out such short film festivals in other regional languages soon.”
Yaatrik Chakraborty, one of the founder members of My CinemaHall who also conceptualized the festival, further elaborated, “There are many short-film-festivals that you see on social media. I feel they are neither qualified nor have a transparent process of selection. The participants do not even know if their film will ever be screened. In My SHORTS, we have a transparent process of selection, the credentials of the judges are unquestionable, and we are giving the filmmakers an opportunity to earn money from the screening.”
The panel of judges is another attraction for the festival. The chairperson of the jury is Aparna Sen. Other judges include renowned film editor Arghyakamal Mitra, filmmaker Anik Datta, cinematographer Avik Mukhopadhyay and thespian Sohag Sen. It is noteworthy that apart from the awards decided by the jury, there will be a special Audience Choice Award as well.
Barunbabur Bondhu director Anik Dutta said the festival creates an opportunity for filmmakers to showcase their talent to a select audience. “I am confident that it has the potential to turn into a pool from where curators of significant festivals in India and abroad can readily access quality films,” he said.